digital workflow

Mac-centricity

February 1, 2010

about this Mac thing ..

Until recently, I’ve been a PC user.  I didn’t have much interest in using a Mac, although I dearly loooove my iPhone and iPod.  I also have a high appreciation for Apple’s minimalist design and aesthetics.  Macs do look very cool.

Yet I didn’t feel the need or desire for a Mac.  PCs run fast.  It’s a stable platform with a wide choice of programs.  On top of that, there were some things which put me off the Mac.  The thing I found most annoying was the fanboyism of the Mac enthusiasts.  Any problem you’d encounter on a PC, you’d get a gloating chorus of,  “just use a Mac.”   Equally aggravating was the assertion that Macs are sooo intuitive.  You know what?  If Macs were so intuitive you wouldn’t have to explain their operation to me, would you?

I was a happy PC user, until the middle of last year.  Then without prior intention, I decided to get a fully kitted 17″ MacBook Pro Notebook Computer, with 8 Gb RAM.

Initially I was a little under-whelmed with the Mac experience, but then a few things fell into place for me in terms of software and hardware options … and then I switched my main computer that I work on (ie the laptop), over to the MacBook Pro.  Suddenly it all made sense!

All of this will be old news to Mac lovers. When I was gushing about my new setup to a friend of mine last week, she just laughed, “Where have you been all this time?”.

The things that fell into place for me had a big impact on my post-production workflow and efficiency, and I’d like to share some of my observations and new experience …

Learn more inside…

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With film based cameras, you would’ve had to change film and filters in an attempt to correct for color casts during the moment of taking the photograph.

But with digital cameras, life is so much easier with built-in white balance settings. Yet, deciding on the correct white balance to use with a digital camera, seems to strike fear in the hearts of many new photographers …

In short, this is how I handle White Balance settings on my cameras …

1) My cameras are set to the closest appropriate WB setting, whether Daylight, Cloudy, etc.
2) I shoot in RAW.
3) With a RAW work-flow, it is no effort afterward to change the WB setting on multiple images.
4) A calibrated monitor gives me a neutral reference point.

There – it is as simple as that.
I try to get it as close as possible, but without stressing it.
Then I finesse it in post-processing.

Now the details …

Learn more inside…

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