August 11, 2011
4 tips on selling wedding albums
We all want our clients to get nice wedding albums. On their 50th wedding anniversary, this will be the one thing that they will cherish from their wedding. But, being a big investment, clients often need to be convinced of the value.
Selling really isn’t that hard, and selling albums isn’t that hard if you have a few tips that will get you launched. Here are some simple strategies for selling albums in a straightforward way, by making your clients want the albums.
photography & design by Frank Salas, Orange County Wedding Photographer
February 9, 2011
Albums can be one of the largest profit centers for both wedding and portrait photography, or it can be a logistical nightmare, overloading even the most dedicated photographer. Digital albums can be both a blessing and a curse. We are free to design whatever we or the client wants, but we are also the design studio.
As the first in a series of articles on wedding album design, we have Andrew “Fundy” Funderburg starting us off with some ideas on helping you increase profits and decrease your work load in an ever difficult business climate.
Elegant, profitable wedding albums
© Finao Albums
Clean and Simple Sells
When digital albums first came out, everyone jumped to put as many flurries, borders and backgrounds as we could on the page. It was natural, some of these things were cool, some of them were painful to look at. The end result was simply, we were spending a lot of time designing busy-looking albums.