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marketing advice for wedding photographers, by Chris Giles
Chris Giles, a photographer based in the UK, has written
a series of extensive articles on marketing for photographers.
He discusses his experiences and the merits of advertising in wedding magazines, Facebook, wedding listings, wedding blogs and so on.
It is well worth your time to scrutinize these.
Comments
So different from the usual industry type "info", you know? The "10 tips to use Instagram to book weddings", kind of fluff.
This is a superb read.
Very interesting and detailed breakdown that will probably save photographers a lot of hard earned cash.
There were a lot of people who helped me when I started out and I wanted to pay something back.
I've already had many say they've saved a lot of money so please tweet and share this where you can because for many, they're spending cash they can't afford in the hope of getting business. (When there are better ways).
Everyone deserves a fair chance to succeed in this industry and I don't want them to fall over and give up unnecessarily.
One question I have for you Chris, the last image of Victoria and tom at Wiston house, its a composite right? Its awesome!
I get clients specifically ask for them so I have to fake and bake it often now....which is a shame as I'd like it to be pure. 3 out of every four shots are fake because of our awful weather.
There are things like the clip filter system for reducing light and atmospheric pollution, but I've said too much...
I like shooting the stars. It keeps you emotionally grounded and made a timelapse video here (no photoshop trickery, just layers) and I was asked to tidy up an image someone took which is here
It's hard to stand out so I push my luck where I can. I like the hyper reality (so do the clients).
His conclusions on how to get more bookings by being being pro active - writing blogs, tying your blogs into social media sites and going that extra yard for your clients really is the best way to get more bookings.
Personally I'd never spend another penny on an advertising, it's never made me any money in the past, and I'm pretty sick and tired of companies cold calling me, who mis-represent themselves (No I'll change that to lie to me), in an attempt to get their sticky fingers on my hard earned wonga.
I actually take great pleasure in telling them to get stuffed!