“Why do all chefs cross their arms in photos?” I photographed a corporate event in Manhattan a few weeks ago, hosted by a prominent London-based marketing group. One of the fascinating presentations (by EatBigFish) was about “Blanding” - when branding of so many companies conform to a consistent idea of what branding should look like. This slide summarized many of the themes in the presentation. And I immediately thought of how photographers do the same thing on their websites — posing with their cameras as if to prove they are photographers. It’s a crutch! As photographers we need to Read more inside...