When planning to shoot a promo video - or any video for that matter - there should ideally be some narrative or some forward momentum in what is being portrayed. An idea that propels it forward and gives it meaning. A friend once tried to convince me that I should team up with another photographer who had video gear since we would make a really good video with the gear we had available between us. I immediately put a spanner in that by insisting that without an idea or a story, we're lost. We have nothing. Someone with an idea and a mobile phone would Read more inside...