When planning to shoot a promo video - or any video for that matter - there should ideally be some narrative or some forward momentum in what is being portrayed. An idea that propels it forward and gives it meaning. A friend once tried to convince me that I should team up with another photographer who had video gear since we would make a really good video with the gear we had available between us. I immediately put a spanner in that by insisting that without an idea or a story, we're lost. We have nothing. Someone with an idea and a mobile phone would Read more inside...
Those of you who have followed the Tangents blog for a while, will have noticed that over time I've expanded the range of photography that I do - in addition to weddings and portraits, I have taken on commercial photography and corporate photography as well. This has included small commercial video shoots as well. One of these was a promotional video clip for a company - Buddy Bagz - to introduce their innovative variation on sleeping bags for kids.
The photo and video shoot was produced by Cheryl Galante, and the video edited by Wendy Read more inside...