My preference is for softer, flattering light. When I use off-camera flash, I really try to use a softbox if at all feasible. It's easier to use in that you have leeway in how your subject is posed. For with a smaller, harder light source, you have to be much more specific about posing. A bigger light source is therefore easier to work with when you shoot fast - such as at a wedding.
But there are times when you just want to light up a portion of the scene, or want to specifically light your subjects. The photo above is an example. I am Read more inside...
With wedding photography, there are nearly inevitably time-constraints. It is therefore imperative that you, as the wedding photographer, are able to keep everything running as smoothly as possible on your side. Which implies that it is important that you (and your equipment) are adaptable. And it is also hugely important that your gear is easy to set up, and very reliable.
Karissa and Rory's wedding was the first where I pulled out the Profoto B1 battery powered flash (B&H / Amazon). I'm even more impressed with it Read more inside...