social media

paying for Facebook likes

February 10, 2014

consider carefully before paying for Facebook likes

If you have paid for FB likes for your page, then you have to, absolutely have to watch this video clip. Watch it to the end and let it sink in. Yes, we’ve all been had.

If you have a Facebook page for your business, then you may have been tempted to pay for Facebook likes. There is then the immediate obstacle in that Facebook wants you to pay again to get to that exact same audience that you paid to accumulate. This has been a topic that has been hotly discussed on various forums. It even got a mention on the Tangents blog a year ago – Facebook’s diminishing value for page owners. There are regular articles that hit the news about this and similar topics, for example: Warning: If You Have A Facebook Fan Page, Read This

Of course, Facebook tries to spin what they are doing – trying to sweet-talk this as them giving you what you really want – e.g., an article on Mashable: FB news feed – high quality content. I don’t fall for this line of explanation, because the reason I follow certain pages on Facebook such as a favorite band, is that I want to hear more about them. But now FB is squeezing them to pay for their audience to see their posts. It’s an disingenuous game that everyone is wise to.

Learn more inside…

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how to (and how not to) reference a blog post or article that you like

There’s a good way and a bad way to share an article or blog post you find interesting.

The good way:

The good way is by linking to the article in your own blog post, or on Facebook (or elsewhere). After all, people who write for an audience love that something gets attention and is found useful or entertaining, or is of some value. I can’t immediately think of a scenario where an author of an article on a website would not like others to read it. So please feel free to share to a wider audience.

A really good way to further a discussion, is to perhaps quote a line or two from the article; add a link to the original article with a credit … and then add your own spin on things with your own images. Your own words, and your own images.

The bad way:

The bad way of referencing the work of others would be wholesale copy-and-paste efforts. It is plagiarism. Blatant theft. Nothing less than that. You’re presenting yourself as a better photographer (and writer) than you really are. You’re lying to your clients and you are lying to your audience.

Even with a link and credit, this is bad, because:
- Google can penalize websites for duplicate content.
- You’re getting traffic and attention for someone else’s work.

So even if you copy the entire article and images, and link to the original article and reference the author, it’s still not a good thing. It might not quite be plagiarism because you feel you did credit the author, but it’s still not the proper way to do it.

If you like something you see on a website, do reference it and link to it – but when you quote the article, only quote a fraction of it. After all, as photographers we pride ourselves on being creative – so create your own!

Learn more inside…

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my Facebook Page on photography

Today I got to watch the odomoter tick over to where I now have more than 10k fans of my Facebook page on photography. And while I know that Facebook ‘likes’ do not translate as any real measure of success, or relate to actual $$$ in the pocket, it does feel good to see that so many people are following my Facebook page.

Thank you!

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important news for photographers with Facebook pages

In the past week or so, Facebook once again changed things on us. I know, I know, another week, another unannounced roll-out of something new and fabulous on Facebook. This time however, the change is a big deal for photographers who rely on their Facebook Page for marketing. You simply won’t reach your audience unless you pay Facebook … per post.

Learn more inside…

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Facebook TimeLine – cover image template – free download!

The roll-out of TimeLine, the new look to Facebook pages, has caused somewhat of a stir. Many people kick against it, but many photographers use the banner space available to good effect. The good news is that once you get used to it, the Timeline view of Facebook is easy to implement; easy to use; and easy to navigate. Timeline also helps in clearly presenting your brand as a photographer, or whatever your interest or business might be.

The distinctive look of Facebook’s Timeline view starts with a banner consisting of a wide Cover image and a smaller Profile Image. The Cover Image is also what becomes the Page’s Icon next to every post.

As mentioned here a few days ago, I decided to embrace the new look on my photography page on Facebook with a banner using several of my favorite images. Instead of a single image, I wanted to show some variety. While I am a wedding photographer, I also do other photography work.

When I posted news about the update to my Facebook page, I had a bunch of people ask me how I managed to line up the the Profile Picture with the Cover Image.

Well, here’s how it is done …

Learn more inside…

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Please take note – as of Oct 19, Facebook has changed things on us again, removing the obscure link that I mention in this post. So it doesn’t work this way anymore. We’ll just have to wait and see where and when it resurfaces again.

I’m leaving this post up, since there is an interesting discussion on displaying photographs on Facebook, and possible issues this may raise for photographers.

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Facebook tips – checking recent comments

Some will already know this, but in telling a few friends about this, none knew about this … so I’d like to share it here. Also, Facebook keeps changing things on us, so it is quite likely then that many Facebook users haven’t noticed this yet.

If you have a Facebook fan page for your photography (or any other subject really), people can leave comments to the photographs. But quite often it will be a comment on a photograph posted a few weeks or months back. It’s an impossible task to trawl through them all every time and make sure you’ve replied to those you need to reply to. I try to be diligent about it, and always make an effort to reply where necessary.

Then a few weeks ago I noticed a neat little link on the FB fan page … when you click on the Photos tab, you will see a link that says “view comments”. When you click on this, then you will see a list of photos with their comments, ordered by the date the latest comment was made.

An easy way to catch up every day or so with new comments, and keeping a conversation going with your audience / clients.

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