A photographer friend once told me that regarding my social media presence and my websites, it's not clear what I do as a photographer. I’m all over the show — portraits, weddings, headshots, corporate stuff, product photography, timelapse. He suggested that I specialize in a niche, and then make sure I stand out in that niche as the best. For example just do product photography, and be the best at products on white. Become even more specialized.
Sounds like solid advice on the surface. Yet, I love the seeming randomness of what I do. Read more inside...
Wedding photography - products delivered to clients
I often get asked what album company I use, and what other products I offer my clients. When I first set up my business as a wedding photographer, I was completely green when it came to branding, marketing, as well as the products I could deliver to my clients. Albums, prints, cards, canvases, and all sorts of deliverables I could offer.
I was overwhelmed by all the options I found at the various photography trade shows. So many album companies and print labs. Without much of an idea of branding and consistency, this overwhelming Read more inside...
Photographers, what have YOU done today to advance your business?
How serious are you about succeeding as a photographer in your business, whether part-time or full-time? I know, I know, we are all serious about photography. After all, we all have a passion for photography. So there's that. But really, how serious are you, and what are you doing to advance your photography career?
A while back I did a presentation to a group of photographers, and as usual, there are distractions that you as the presenter have to overcome and work against. Distractions can be as crazy as competing Read more inside...
Are you truly passionate about photography? Great. But I need to have a quiet word with you about that, because here's the thing - no one cares. Truly, no one cares that you have a passion for photography. Probably not even your mom by now.
Ever seen a guitarist shred like crazy? A glass-blower carefully creating delicate art pieces? Or a dancer performing gravity-defying moves? Yes? Well, do you think they have passion? Sure they do. Otherwise they wouldn't be doing what they are doing, at the level they are doing it at. But do they insist Read more inside...
